[youtube https://www.youtube.com/watch?v=qp0HIF3SfI4&w=560&h=315]

Trust, co-operation is a feeling. It’s not an instructions.

opportunities, education, discipline when necessary : so that achieve more than ourselves.

Leadership is a choice, not a rank.

Authority vs leaders.

Takes care of the person on your left, and your right.

Leaders go first, because they take the risk first.

Because they would have done for us

Why : Not by profit; that’s the result. what’s the core, the belief : why did you get out of bed in the morning.
How : some know how they do it
What : every org knows what they want

Usually we communicate from what > how > why.
What being the clearest. Why is the

Apple : Why > How > What.
Everything we do, we believe in differently.

People buy the why, and not what.

[youtube https://www.youtube.com/watch?v=llKvV8_T95M&w=560&h=315]